7 Tips For An Effective Blog Writing Format
- Jim Paige
- Mar 20
- 3 min read
Drafting and editing your company's blog is only one half of the work. The other half is formatting your posts to make them appealing to both readers and search engines. For that reason, the format of your blog posts is key.
To maximize the amount of time readers spend on your blog, you need to carefully consider your blog writing format. Visually engaging formatting will help guide readers towards your call to action – be it downloading a white paper or booking a call with you.
The recipe for success is simple: combine an engaging format with high-quality content to create blog posts your target audience will actively want to read. Here’s how.
Use clear headings and subheadings
Headings and subheadings make your content easier to read and understand. They also help to break up long blocks of text, making it more accessible and readable.
Use H1 tags for your main heading and H2 or H3 tags for your subheadings. This hierarchy is important for Search Engine Optimization (SEO) because it helps search engines to understand the structure of your content. Make sure headings are descriptive and related to the content in that section.
Add relevant images and videos
Adding relevant images and videos to your blog posts makes them more engaging and helps to break up the text. Ensure you choose high-quality images and videos that are relevant to your content. Infographics, images, and videos can also help to illustrate your points and provide examples.
That word ‘relevant’ is important for SEO – the visual elements need to add value to the written content. Don’t forget to add related alt tags as well – this will help them appear in image searches – and improves accessibility for people who are blind or have a visual impairment.
Keep paragraphs short
Long paragraphs can be intimidating and difficult to read, especially on a smaller screen. Break up your content into short paragraphs, with no more than three or four sentences per paragraph. This will make your content more readable and easier to understand. It will also look more appealing on the page.
Include bullet points and numbered lists
Bullet points and numbered lists help to organize your content and make it more scannable. They are also great for highlighting valuable points and summarizing important information. Use them to break up text and provide a quick overview of your content. They’re also handy for SEO.
Use a consistent color scheme and font
When it comes to formatting your blog, consistency is key. Using a consistent font and color scheme throughout makes it more professional and appealing. Choose a font for headings and body text that’s easy to read on different devices, and a color scheme that complements your brand.
Make sure it’s mobile friendly
These days, most people – 60% of global Internet users – access the internet on a mobile device, so it's important to make sure your blog is mobile-friendly. Use a responsive design that adjusts to different screen sizes, and make sure your font size is large enough to read on a small screen.
Give content space to breathe
Space.
That empty space around your text is almost as important as the text itself. Almost. Space gives your blog post a clean, organized look and feel, and makes it easier to read. It allows content to breathe – especially on a small screen.
Use enough space to separate your paragraphs and other elements, but don't overdo it – too much space can make your post look empty and incomplete.
How to ensure a professional blog writing format
One way to ensure you maintain a professional blog writing format, is to bring in a professional blog writer like me. Not only do they deliver high-quality written content in a reader-friendly format, they can also help to assemble the visual elements needed for a professional looking post – helping to source and select images that complement your content – and your brand.
Need a professional blog writer for your business? Book a call with me today